Aggrandize.
Helping B2B marketers create content people actually want to consume (psssst its not ebooks!)
Virtual Coffee?
That's not actually me, he just came with the website template and I've grown attached
B2B marketing does'nt have to be boring
I work with marketers, sales teams and founders to generate demand. We use creative content and optimised Go To Market (GTM) and RevOp strategies to:
All while lowering CAC and heightening your W/C ratio's. All this without a 'lead' or 'MQL' in sight. Phew!
How the process usually goes:
1.What do you want people to know about your category, brand or product?
P.s If your answer is we increase efficiency and lower costs you'll want to call me sooner!
2. Then we look at how we can create, package and distribute educational, engaging and enlightening content that's non-intrusive to the channel, not 'salesy' and not boring.
This is the fun part where creative becomes our competitive advantage.
3. We agree on the key metrics and set up measurements against the defined goals and objectives.
We get creative you get customers.